Our vision is to improve the projection of mental health issues, through innovative mental health programs to inspire long-term behaviour change.

How we’re different

We believe in making mental fitness fun and engaging by connecting with participants through intriguing storytelling and easy-to-use strategies.

We lift the lid on inner-sanctum experiences from our sports-star days (which is always a crowd pleaser!) and participants walk away recognising the consistency that's needed to achieve peak mental fitness - all presented in a highly relatable way.

Meet a few of our champions

  • Ali BrigginShaw

    AUSTRALIAN RUGBY LEAGUE PLAYER

  • Simon Black Prime Effect Champion

    Simon Black

    FORMER AFL PLAYER AND PREMIERSHIP WINNER

  • Jarrod Croker Prime Effect

    Jarrod Croker

    AUSTRALIAN RUGBY LEAGUE PLAYER

  • Liam Wright

    Liam Wright

    AUSTRALIAN RUGBY UNION PLAYER

  • Rhys Kennedy Prime Effect Champion

    Rhys Kennedy

    AUSTRALIAN RUGBY LEAGUE PLAYER

  • Isis Holt

    AUSTRALIAN PARALYMPIAN

  • Daniel Alvaro Prime Effect Champion

    Daniel Alvaro

    AUSTRALIAN RUGBY LEAGUE PLAYER

  • Chris Bond

    AUSTRALIAN PARALYMPIAN

View our Programs

Meet the Team

  • David Shillington

    David Shillington

    Founder and CEO, former NRL player and Master Principal Mental Health First Aid Instructor
    Read more

  • Sonia Shillington

    Sonia Shillington

    Operations, Marketing & Finance

  • Nathan Reck

    Occupational Therapist and Return to Work Consultant

  • Ella Dilber

    Ella Dilber

    Clinical Psychologist and Program Development

Our values

We believe everyone has the right to be mentally fit. As an organisation, we stand for:

Accessibility

We deliver services nationally and offer a healthtech product with no borders.

Humour

This is our biggest asset. The stories told by our athletes and presenters are designed to break down walls and comfort our audience to allow greater interaction and thus absorption of learnings.

Empathy

We work closely with clients across industries, age groups and societal demographics, so we understand the nuanced challenges of different individual cohorts, allowing us to customise services with more sensitivity and impact.

Real Change

We’re always working to achieve product-market fit for our suite of products and services, so that environmental conditions and customer behaviour change are integrated into program evolution.