Our vision is to improve the projection of mental health issues, through innovative mental health programs to inspire long-term behaviour change.

Why Prime Effect

In many of the environments we work in, particularly employment services, workplaces and community settings, people are often seen through the lens of capability.

But what we consistently see is that engagement, follow-through and participation are more often shaped by underlying factors: things like routine, environment, behaviour, wellbeing and lived experience. That’s where our work sits.

We focus on:

  • participation and engagement

  • behavioural patterns and decision-making

  • physical and mental readiness

  • stability and routine

Everything is designed to be practical, relevant, and directly applicable to the environments people are stepping into.

Who we work with

We partner with organisations across:

  • Employment Services

  • Workplace wellbeing and performance

  • Community and government-funded programs

  • Education and youth engagement

Our interventions are developed by experienced psychologists and delivered nationally by allied-health professionals.

We’re experienced in understanding how to individualise each engagement to suit the cohort, the environment, and the outcomes required.

Meet the Team

  • David Shillington

    David Shillington

    Founder and CEO | Master Principal Mental Health First Aid Instructor | Qualified Counsellor | EQI Instructor

  • Ella Dilber

    Ella Dilber

    Clinical Psychologist and Program Development

  • Nathan Reck

    Occupational Therapist and Return to Work Consultant

  • Mel Brooks

    Clinical Psychologist

  • Indi Bullman

    Clinical Psychologist and Program Development

  • Sonia Shillington

    Sonia Shillington

    Operations, Marketing & Finance

Guest Speakers for Special Events

  • Ali BrigginShaw

    AUSTRALIAN RUGBY LEAGUE PLAYER

  • Simon Black Prime Effect Champion

    Simon Black

    FORMER AFL PLAYER AND PREMIERSHIP WINNER

  • Jarrod Croker Prime Effect

    Jarrod Croker

    AUSTRALIAN RUGBY LEAGUE PLAYER

  • Liam Wright

    Liam Wright

    AUSTRALIAN RUGBY UNION PLAYER

  • Rhys Kennedy Prime Effect Champion

    Rhys Kennedy

    AUSTRALIAN RUGBY LEAGUE PLAYER

  • Isis Holt

    AUSTRALIAN PARALYMPIAN

  • Daniel Alvaro Prime Effect Champion

    Daniel Alvaro

    AUSTRALIAN RUGBY LEAGUE PLAYER

  • Chris Bond

    AUSTRALIAN PARALYMPIAN

Our values

We believe everyone has the right to be mentally fit. As an organisation, we stand for:

Accessibility

We deliver services nationally and offer a healthtech product with no borders.

Humour

This is our biggest asset. The stories told by our athletes and presenters are designed to break down walls and comfort our audience to allow greater interaction and thus absorption of learnings.

Empathy

We work closely with clients across industries, age groups and societal demographics, so we understand the nuanced challenges of different individual cohorts, allowing us to customise services with more sensitivity and impact.

Real Change

We’re always working to achieve product-market fit for our suite of products and services, so that environmental conditions and customer behaviour change are integrated into program evolution.